Every company faces the same dilemma whether it is a small business with a single owner or a multinational company with hundreds of employees. Some companies aren’t doing so well and would finally like to turn some profit. Others are doing just fine but would like to grow their business! There is nothing wrong with that – nobody wants to limit their earning capacity!
Thanks to the internet the world has switched to full speed in this sector during the past two decades. It is hard to chose the right marketing and advertising pro team without professional help, because there are just so many of them. Some agencies are weaker, some are stronger, but you could only tell whether you made the right choice only after you already hired them and paid all their fees.
Most agencies only work in certain areas, like SEO (Search Engine Optimization), and claim that’s all you need to make your marketing campaign a hit. When advertising a service or a product, the SEO will indeed help configure your website, so search engines rank it better. They will use various key words, restructure your website and the links leading to your site. This process works, but what you are not being told is that this is a time-consuming process that takes months, so it doesn’t bring immediate results.
Reading google reviews, general reviews, or checking out references can help you make the right choice. But in and of themselves even these steps won’t guarantee that you’ll get the best results.
When a client tries to sell a product or a service, he expects his marketing investment to turn a profit soon, he doesn’t want to wait 8 months or more. This is especially true for seasonal products, that won’t even be current after a month or two. In these cases focusing on one specific marketing area – like the SEO – just won’t do.
It is crucial to treat the customer with utmost care, to acquire a through understanding of his expectations, to get to know the product or service thoroughly – before creating the best possible marketing strategy. Sometimes it is best to go back to the very beginning and rethink even basic things like the logo or the structure and the design of the website. These things are essential also because people make emotional decisions.
Let me give you a simple example. Let’s say you are selling glasses and you’d like to grow your business. The wholesaler, where you purchase your glasses, offers you only two kinds: while one set comes in pretty, decorated box, the other one has a plain, white box. You’d like to sell as many as possible, so you’ll choose the one in the pretty, decorated box – assuming that your clients will also like that one. Perhaps you’ll purchase one or two white boxes too, but you’ll probably keep them on your shelf until you sell tons of the decorated boxes. This example shows how crucial visual presentation is – the logo, the website, the flyers, online ads, print ads. Design is the foundation of marketing but it won’t guarantee success in and of itself.
The solution is a bit more complex: a well structured marketing campaign tackles the issue from multiple angles. Besides online marketing, whenever it is possible, print and broadcast campaign needs to be part of the campaign – and all these efforts have to be coordinated to work in perfect harmony.
The target audience also has to be considered: you have to have a good understanding of how you could meet their unique needs? What is it that only you could provide them? Why would they chose your product or your service? A pro team can easily create and implement the right strategy. Smaller companies don’t think that they need professional advertising help – they think they can just save money by doing their own advertising on google ads, facebook, or instagram. Incorrect! It won’t take long for them to realize that this is a waste of money! If you don’t believe me, double check by testing it with a smaller budget. I’ll tell you what the result will be: tons of clicks, but minimal or no sales and your budget will gone in no time!
Only a smart campaign with the right pro team will yield great results. It is essential to find a creative team that will not only care about you and get you, but also understand your goals, products and services. That is how they will be able to create the perfect strategy, work out all the details, and implement them! You might be pleasantly surprised to see what an amazing job they’ve done, something that you wouldn’t have been able to achieve on your own!
So, let me sum it up: chose a great marketing agency, that is truly creative and cares about you, and don’t try to save money on bringing in the big guns! Trust me, if you try to do it all yourself, or you hire a mediocre company, that wouldn’t consider the entirety of your campaign, only certain aspects of it, so you’ll end up spending more and the results won’t meet your expectations.
So, in order to answer the question at the beginning of my blog: “How can you attract more clients or grow your business?” My answer is: use a marketing agency that specializes in a 360 degree marketing campaign encompassing all areas. These teams have an expert in each field and work as a team. You will be treated as a part of the team: they will regularly check in with you and hold your hand while you multiply the sales of your products or services.
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